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Heineken Brewery Tour
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Heineken Brewery Tour

location_on Amsterdam, The Netherlands schedule 2 hours

Overview

Explore the old Heineken brewery in Amsterdam, now the Heineken Experience. You work through four levels of exhibits on how the beer is made and marketed, with hands-on displays along the way.

Highlights

  • Brewing basics: The four core ingredients and the copper brewing vats up close.
  • Shire horses: The stables where the brewery’s Shire horses are kept.
  • Brew You 4D: A multisensory ride through brewing from start to finish.
  • Interactive rooms: Make your own short video, then browse the brand shop at the exit.

Good to know

  • Time on site: About 2 hours at an easy pace.
  • Activity level: Standing and walking indoors over several levels, with stairs in places and busy rooms at peak times.
  • Pairs well with: An Amsterdam Canal Cruise or A’DAM Lookout across the IJ.

Facts

History

  • Gerard Adriaan Heineken arranged to buy the De Hooiberg brewery in Amsterdam in February 1864, aged just 22.
  • This building opened in 1867 as Heineken's first brewery and brewed until 1988, when production moved to a larger plant.
  • It opened to visitors in 1991 and had become the Heineken Experience by 2001.

Did you know?

  • De Hooiberg's own history went back to 1592.
  • In 1873 the company switched from traditional Dutch beer to Bavarian-style beer.

Tour manager tips

  • Carry ID – bar staff may ask for proof of age before serving beer.
  • Wear comfortable shoes and agree a regroup point at the exit before starting.
  • Keep bags closed in the busy queues and bar areas.

Included in the price

Included

  • Entry to the Heineken Experience, the historic 1867 brewery building
  • Self-guided route through the interactive exhibits
  • Beer tasting at the end of the visit (adults only)

Not included: Hotel transfers, extra drinks, food, Rooftop Bar access, gratuities, personal expenses.

Please note: Access depends on the ticket type booked and on the attraction being open on the day of your visit. Valid photo ID may be requested.

Meeting point

Heineken Experience
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands

Bring photo ID; under-18 rules are strict at this venue.

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Entry fees for museums, monuments and civic sites are set by the authority that runs each one and can change without notice. Figures here are a guide; your final quote confirms them.

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